When I started to consider writing this blog in the summer of 2009, my main focus and motivation was going to be writing about things that I thought were “Kool” at and about London Drugs. Most of the focus was going to be about things that I was bringing into London Drugs, specifically in the categories that I manage, which would include Grocery, Over the Counter Drugs, Vitamins, Diet and Nutrition, Baby, Pet, Toys, Stationery, Small Appliances, Books and Magazines, and Paper/Fem Hy.
When I finally got the guts to start the blog in November 2009, I started it off with a quick post on a really “kool” product, Marley Coffee. Since then, the posts have morphed into many topics. Things like the different events that I attend on behalf of London Drugs, my holidays, my pictures of things I love, social media and how it relates to retail, consumer packaged goods marketing strategies, product reviews and retail marketing strategies.
So why these topics, and why so much retail, and marketing focus?
I have been in retail and consumer packaged goods since I was 14. Started when I was growing up in Trail and working in a shoe repair and then a stationery store. Since then the retail bug has never left me. I moved to Vancouver in the mid eighties to study marketing at UBC in the Faculty of Commerce, and when I graduated in 1989, I continued to seek employment in retail by taking a job at London Drugs. It was the Fall of 1990, and since that time, I have worked in many capacities at London Drugs, the most recent, a Merchandise Manager for the categories I spoke of above.
As of June 2016, I have retired from London Drugs and now looking at do some freelance consulting work within the CPG arena as well as starting to manage a few brands of my own.
As for the topics relating to social media and social networking, my motivations for writing in these areas is due to the fun that I have found using Twitter, Facebook, Flickr, Instagram, LinkedIn and the multitude of other mediums out there. I think these arenas of communication are incredibly powerful and I only wish we had these tools when I was growing up and going to school. What awesome tools that can to talk to so many people, so efficiently and so effectively. Pretty incredible!
So that in a nutshell is me and is kenskool.com!
I hope you stick around to see what I am doing and what I have done and please do not hesitate to contact me if you are looking to share ideas on any of the topics above or if you are looking for some guidance and or an opinion of something you are thinking may be “kool” in today’s retail. I really love what I do and love to talk about it, and you never know, I may be able to help you out. I think that is one of the larger motivators for me at this stage of life and career.