kenskool.com Blog

Which is more important, standout packaging or standout flavour? Retail Strategy Thoughts.

Which is more important, standout packaging or standout flavour? Retail Strategy Thoughts.

This was the question posed on LinkedIn with the Natural Products Expo group by Caren Baginski; “What’s more important when launching a new natural food product: standout packaging or standout flavour?” Of course someone...

@NHL and the @NHLPA – A Customer Service Disaster in the Making?!

@NHL and the @NHLPA – A Customer Service Disaster in the Making?!

Lets get this part out of the way first. The owners deserve the lions share of the rewards as the financial risk is all theirs. The spend hundreds of millions on teams and should...

Should the Stamps have suspended Nik Lewis, instead of “Banning Twitter?”

Should the Stamps have suspended Nik Lewis, instead of “Banning Twitter?”

What kind of stupid comment can get a team banned from using one of the most popular social media platforms? (The Calgary Stampeders did not really ban Twitter – it has been strongly suggested...

Smartass comments on Social Media/Facebook – Brilliant Example of an Answer!

Smartass comments on Social Media/Facebook – Brilliant Example of an Answer!

I think this is absolutley brilliant.  This is how you can handle a comment that is somewhat critical of your brand and it’s meassaging and turn it around into humerous rebuttal. Bodyform UK is...

Come out and join Paul’s Posse! Walk for a cure for Cancer!

Come out and join Paul’s Posse! Walk for a cure for Cancer!

What is “Paul’s Posse” and why should you care?  Come on – look a that face! The first part to that question is easy and I will describe below.  The second part just needs...

Shopper Conversion. Is it important and how do we do it – easily?

Shopper Conversion. Is it important and how do we do it – easily?

The trick to most of the retail concepts that we hear in the retail trade today, that are repeated continually and so casually, is the breaking down of the concept so that the front...

What is Coffee?? Bet you didn’t know this…

What is Coffee?? Bet you didn’t know this…

And I oughta know; I have been buying vitamins for London Drugs for almost 13 years now and coffee for almost 6…   Loved this picture! Thanks http://www.coffeenate.com/ for the pic! Make sure you take and...