Can I Make A Business Interest – For Pinterest?!
I started “playing” with Pinterest this past month. Trying to figure out what the heck to do with this “latest and greatest” and “must have” social medium platforms.
For those who dont know what Pinterst is: Pinterst is a site that lets you “pin” either pics, videos or just websites onto your own, personalized, digital whiteboard. For those a bit older, it’s like when “Post-it Notes” first came out and you would find them all over fridges, walls, and offices. They would have just little reminders or thoughts on them to assist in aiding us to remember things, or just reminding us of things, that we had deemed important.
For this new digital whiteboard, I am puzzled as to what e the outcome of this one might be. Will it get wide acceptance or will it fizzle as so many others have? Will it remain personal or will business find a way to “kill” this one too?
One good friend, bit of a social Media “geek” – I meant that respectfully as he ishuge help to me – quite aptly calls it “a lazy mans tumblr”. Nothing more than a repository of other peoples ideas, thoughts, pictures etc… Not a tonne of “original” thought. Just a much easier way, than even one of the easiest blog platform to use, to post stuff. That’s it. Just post stuff, any stuff, and its stuff that is not even yours. Not like blogging or tweeting.
Now, he wasn’t saying it was a disaster, but that was his first impression of it. Like me, he is trying to figure out the value of this one.
My counter point was this; I quite like Pinterst for what I will call “personal stuff”. I have really gotten into tattoos as of late, and I really love Pinterest as it helps me file cool pics of tattoos that I really like, or even pages, in a quick and dirty repository for me to refer back to; easily. For those in their mid forties or higher who are reading this, you can appreciate this, for the memory; well let’s just say, she ain’t what she used to be. Let’s just leave it at that!
I really do like this platform for that type of online activity. It is very simple to use and I can have numerous personal whiteboards that are readily accessible and even shareable. You can follow my boards and I can follow yours and we can share or “repin” each others pins. I can even “repin” pins from boards that I don’t follow. There is a tonne of flexibility and share ability.
Which leads to some old, and some new concerns that we have had with the other mediums sich as facebook and twitter for example. One being, do I want a whole tonne of people (work people etc) be able to know what I really like that easily – for example tattoos or even some of the music/movies that I might pin? Some of these topics are really just for me and relatively “personal” (whatever that means in a digital/social networking world). Do I want friends or co-workers looking at my tattoo pins and potentially taking some of my ideas and using them before I do? Do I want to be judged or prejudged by people in the business world because of this fascination I have developed with being inked (that’s tattoo talk for those who may miss that as they dont have a tattoo) 🙂
Does it matter? After all, if you are online, guess what Sherlock, you are out there and your secrets and desires and ambitions and ideas are there for all to see and use and abuse. That’s just the way it is in the social media / social networking world. Thats why we always say, “be careful be you hit enter”!
So how am I going to combat that as a person who is alredy a really open book. I have a senior position in a very large Canadian company and I attend a tonne of events with others in similar positions, and many in positions of VP’s, Presidents, COO’s, CFO’s, CEO’s, owners etc… And believe me, not all of the stuff I like is necessarily looked upon as “being acceptable” in a very conservative world. My personal social media accounts are pretty clean and I have always been cognizant of being careful in what I post because most, actually all, of my online activity is followed by either someone internally or someone in the industry. I have to be careful and aware of that.
And yet, I think there may be some pretty cool play in Pinterest for businesses if they are smart about it.
Hence, the reason for this post; “Do I Have a Business Interest, In Pinterest?”, or can I make a business reason for Pinterest?
I think so, but I am going to have to modify how I approach it.
Business is all over the trying to figure out Pinterest and how to use, and exploit, yet another social networking site. The SEO implications and benefits are real and evident. Being in business, I get that, but I am do need to figure out a way to do this and yet really try to figure out why anyone would give a s#%^ about following a retailer or consumer packages goods company on Pinterest.
Quite frankly, I have no idea why you would do that. I would not today, and probably won’t tomorrow, follow any business on Pinterest (unless you are a tattoo Parlour and then I follow you for ideas from your artists or you are a photographer and I am again pinning cool pics of places I want to go to, or I am stealing ideas for photo compositions etc…). But to follow Superstore, Mexx, Future Shop, Target, or even London Drugs; why??? To see the latest specials or promotions?! Seriously?! You got web pages for that and I can go to the other business polluted sites like Facebook for that… Nope, not too sure about following businesses on Pinterst. I think that’s actually ridiculous, today…
Ok so if I won’t follow businesses on Pinterst, and I am a pretty heavy user of social media/nerworking sites, what does business do to attract me? How do they, we, or even I (hate to say it, but yes, I) tap into people on Pinterst from a business perspective?
I think the way to do that, and quite frankly, the way I am going to try for my company. I am creating a “Personal Work Account” (Oxymoron? I think not). The “PWA” that I create is an account that is perfectly transparent, and what I “pin” is stuff that I write about on my blog (which is a mash of personal and work already anyway), and it will consist of kool stuff that I am going to carry or am already carrying at London Drugs. I don’t hide from the fact that although this is a “work slanted account”, it is run by a real person who really loves what he does and really wants to share some kool products and or ideas with the customers or his company. It will be all “LD”, but not by “LD”.
Corporate, but not. More personal than corporate. Its my PWA and I think that could work.
I have my personal Facebook, Twitter, Pinterest and so on accounts and I then have my “Personal Work Account” (I am taking full credit for this expression if it takes off – just letting you all know that!! The “PWA” acronym is mine – my ego requires that I get credit for this one).
Ya, I gotta manage another account and it might dilute what I have done to date as I gotta rebuild followers etc… but I don’t think so. I think it gives people a real reason to follow both of me’s; the real me, Kootenayborn, and the other real me (PWA Me) KensKoolDotCom. I know how scary that sounds to those who know me – 2 of him!!!
That’s what I see is the best way for business to capitalize on Pinterest without ruining yet another social media / social networking platform. It will only work for those companies that have folks like me, Tami (@LDCosmetics and @KewlCosmetics) and Julian (@LDComputers). You gotta have some real personalities behind these boards who have a personal and not just a professional interest in what they are pinning and sharing.
Just one guys thoughts at 35,000 feet en route to Palm Springs!
Have a great day and hope to see you on Pinterst or Twitter!!!
Check me out or follow me on either by finding @kootenayborn or @kenskooldotcomm on Twitter; and kootenayborn or KensKoolDotCom on Pinterst.
Ciao for now @kootenayborn